Setting up shop, episode 2.

King of corners sample print.

You will have read in my last post that things have started to come together for the opening of the small internet shop for Soulcraftcandy where you will be able to purchase high quality prints of some of the drawings. I thought it might be interesting to write a little bit about the journey to this point so far.

So how are things going? Well, not too bad actually. Whoever you seek advice from in these matters, like in most cases in life really, you will receive plenty of information. All advice is good, you just have to work out which bits are most relevant to your course of action and use most of it to guide your decisions rather than slavishly following one point of view or another. Such was the case with the choice for which on-line retail supplier to go with. As it turned out, once this decision had been made, loads of other stuff seemed to fall into place as adhering to a given format or template made decision making much, much easier. There were some things though that remained outside of this comfortably convenient arrangement.

I know from many years selling design ideas to clients that although a concept may be brilliant, how others perceive it can be heavily effected by how you present the idea. In a sense the beauty of the presentation must be as wonderful as the idea contained within it, in order for it to gain maximum impact. Thus I knew that the quality of any prints I would be offering would have to be very high. I’d heard about giclee printing before, in fact I bought a print by another artist last year, it’s an impressive process. the challenge was to find a giclee printer in London who would take on my work. With a bit of research I’ve found one, and I think our relationship will be a good one. I chose him for all the usual good reasons but what really swung it for me was how I felt when entering his studio for the first time, it was immaculate. No offcuts or waste anywhere and spotless equipment. If ever there was a place which strongly adhered to the adage of “ a place for everything, and everything in its place”, this was it. The part of me that likes a tidy workshop and a box of clean, well kept tools was very happy. I ordered some sample prints from him and they are lovely.

The one at the top of this post is enlarged to A2 size from the original A3 format. I wanted to see what would happen to the line work and the drawing as a whole at an increased scale. I’m more than pleased with the result and this size will be offered in the store alongside the original A3 size for all prints. It’s almost as if I drew it originally at this size and after a bit of fiddling with saturation levels and such like, the image prints beautifully. Biro ink is not unusual in that the black is actually made up of lots of other pigments. As a result, when you digitise an image it often has a hue about it which can be perhaps blue or purple in nature. This can be difficult to control if you’re printing straight off, so a bit of careful adjustment is always required to get balance right.

King of corners sample print at A3

This print at the bottom is the A3 size. I clipped a business card to the board to give some idea of relative scales. And please excuse any discolouring in the photos. Even on a bright sunny day the camera seems to make up its own mind about light levels. You can though see the door of my shed, a small but meaningful space often used for moments of creative alchemy.

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