Supporting a good cause.

113_CycleBerlin©JonTremlett2016

This blog of mine started out as something that happened in the background as I pursued my life as a freelance designer and maker, providing a motivator for my interest in developing my drawing and other creative outlets. Over time it has started to include, every now and then, things that happen in my professional life as well. Being a freelancer, though an often precarious existence, allows you to branch out from your core skills when the urge takes you. As a result I have been able to undertake some graphic and illustrative work which is interesting, challenging and different. Some of it is paid work, which helps to balance the books, and at other times it is not. The great thing is that the choice to undertake unpaid work is mine and mine alone, and so what often precedes this is the question of whether or not the subject interests me.

In this case it did. The image above is a small water colour and ink drawing that I have recently finished. My niece Rose, who is currently resident in Berlin, is involved in a campaign to promote the many benefits of cycling in the city. As part of their strategy to increase awareness of these benefits they are exploring ways to communicate the freedom that cycling gives both the city’s inhabitants and visitors alike. Hence she asked me if I could come up with an image that did this that they could use on promotional materials that they could sell, helping to raise funds for the campaign. It was a very open brief and one I felt I could find an answer to.

Needless to say there was a good deal of head scratching and sketching, and at one point I began to doubt my ability to find something to work through. And then out popped this idea, centred around the idea of cycling being a means of spreading freedom, joy and good health. The heart shaped balloon (symbolic of love, joy and good health) flying over the city, powered in a highly sustainable way by a cyclist, hints at the freedom that cycling gives you to go pretty much anywhere whilst benefitting yourself and the city at the same time. The inclusion of the iconic television tower as a recognisable Berlin landmark contextualises the scene and helps to bring a lighter more comedic flavour to the sense of freedom that the picture hints at. Rose peppered her request with words such as quirky, whacky and unusual, and I tried to bring these to life in the “mad inventor” character and his extraordinary machine, drifting high above the city much to the astonishment of local bird life and observers in the tv tower.

The final image was first traced in pencil onto some heavy water colour paper on the light box and then stretched onto a board. I’ve discovered that stretching the paper after you’ve placed a drawing onto it doesn’t seem to distort it in any way, and can save you hours of painstaking redrawing from your original sketches. With some photographs of the tower and views of the city it was then simply a case of laying the greys and colours on in light tints to slowly build up the the tones that I needed to achieve. This takes a while, but enables you to bring the image up to where you want it without overdoing things. Painting the cityscape was the hardest part, forcing oneself to be abstract is a good deal harder than I realised. When all the colour was down and the image dry, it was then a case of outlining with technical pens to bring some definition to bear.

I’m told that it has been very enthusiastically received, though I am yet to see what they will do with it. I really hope it brings some further recognition to their campaign and puts a smile on a lot of faces. It was certainly worth doing and I’m very happy with the result. I hope you like it too.

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