Beer fuelled silliness.

Spoof magazine cover by Jon Tremlett for soulcraftcandy ©2013

Capturing ideas at the precise moment they occur is always a little tricky. It is not unusual for them to crop up at times when one is nowhere near a pen and paper (another great reason for always carrying a sketchbook with you, a habit I’m very slack at perfecting) or you’re in the middle of doing something else and perhaps don’t have the time to scribble it down. The mad dash home, where one can make a note of it before it disappears into the ether, invariably finds me repeating it to myself over and over in an effort to somehow embed it into my memory. It’s often like trying to remember the details of a dream.

 

This image above is the result of one such occasion and having sketched it out upon returning to base, I stuck it on the wall from where it has been shouting at me ever since. A discussion over a pint of beer in a pub with a good friend turned to imagining a series of rather ridiculous magazine titles. Based on a number of publications we both read regularly, it seemed appropriate to take inspiration from them, and within a short space of time we’d spun off into a nonsensical world. This one stems from our goofing about with Sideburn magazine, a fine publication devoted to the celebration of flat-track racing and the burgeoning new custom bike scene spreading across the motorcycling world. It’s a great read and the product of a lot of hard work put in by the guys who put it together, Gary Inman and Ben Part. I’d like to stress that this tongue in cheek spoof is in no way meant to denigrate the fine work that the guys do.

 

At first I was rather reluctant to take it beyond a very rough sketch on some newsprint paper, but as I said, it nagged and nagged at me, so finally I caved in and decided to make it a bit more finished. Usefully it got me using a couple of bits of software that I haven’t touched for a while, so it was a gentle skills refresher too.

 

Whether its humour survives the major test of sharing the joke with others remains to be seen. The important thing is that it’s now done and the itch has been scratched, so to speak. It is likely that some of the other ideas in this group will find the light of day at some point, but not quite yet, I’ve got some other things I want to get underway first.

 

Authenticity, is there such a thing?

Biker cartoon by Jon Tremlett for soulcraftcandy.

Some years ago, for anyone working in and around the twin universes of design and marketing, there was much talk about authenticity. According to contempory sooth sayers of the time, this was to be the next “secret sauce” that would enhance the relationship between your brand and your customers, and make you more “sticky” to those discovering you and your products for the first time. Without it your brand was merely a sham, a cheap facade lacking integrity, purpose and the will to live. And so on and so forth etc etc. Like many of these kinds of things the shelves were suddenly loaded with books on the subject written by myriad experts who quite co-incidentally had all hit upon the same thing at the same time, funny that. Anyway, we all merrily devoured these publications in the hope it would give us greater understanding and some kind of competitive advantage. I’ll admit it, I read some too, though I don’t remember much of it making a great impression on me as a designer. I think the marketeers benefitted more from this new wisdom than we did. To us, if it didn’t come from where you said it did, and it didn’t do what it said on the tin, then chances are that no amount of authenticity was going to help you shift a rubbish product.

 

Nowadays it is very much part and parcel of the creative communications lexicon, though one does wonder sometimes whether brands that bandy it about really do have any connection to it. So what’s all this about? Well, I was reading some correspondence in a magazine the other day where a gentleman was lamenting the demise of real, authentic bikers. This got me thinking. Obviously, to this chap, the owning and riding of a motorcycle is no longer enough to lend one any reality or authenticity as a motorcyclist. I wondered what extra credential one would have to possess in order to fit the bill these days? Perhaps droning on in a monotonous tone as one dismisses far eastern made products as rice burners, would be one, or maybe it’s about the fact that modern bikers don’t want to smell of motor oil and have perpetually grubby finger nails, who knows. This was rich, fertile ground for a cartoon though, so I put pen to paper to see what would come out. This is a first stab at the idea, there is room for improvement, but I think it works quite well and says something about this whole subject area, about whether things are really what they say they are and how important is it to us anyway? 

 

Lots of communities of people will tell you they are united, but usually nothing could be further from the truth. Each one is invariably made up of lots of tribes, groups, gangs, cliques and any number of little sub sets, all seeking to be different from each other. Bikers are no different really. If you ask a biker why he/she rides a bike, part of the answer will be something to do with freedom of expression and individuality. This is all fine, though subsequently complaining that no one is the same as you surely defeats the object of the second part of this premise. That’s a cartoon for another time. My parting thought, whichever group you’re in, one thing we should share is a sense of humour. Thanks for dropping by, I hope you enjoyed coming along for the ride today.

 

New in the store today.

Soulcraftcandy greetings cards ©JonTremlett2013

Hot off the press, some of the new greetings card designs are now available in the Soulcraftcandy Store along with accompanying larger prints of the three images and an old favourite. So, if you’ve ever had a problem finding an appropriate card for that biking friend or relative and always come up short, then here could be a solution for you.

 

The three card designs in this first foray are from the Cafe Racer series of biro drawings completed last year and among my favourites. They have been digitally printed on heavy card stock with a matt finish to lend them some quality. They are A6 in size which works pretty well and helps me to offer them at a competitive price for a pack of three. Go take a look even if you’re not in the market, I’d welcome any feedback you’ve got.

 

The images on the cards are also offered as larger A3 and A2 fine art prints for those who feel like owning or giving something a bit more unique, and these are limited edition this time around, with a run of 250 prints in each size for each image. As I may have mentioned before these are Giclée prints of archival quality, fade resistant and on heavy stock acid free cotton paper.

 

That’s it for today, though I’ll leave you with a glimpse of something I’ve been fiddling with whilst I’ve been thinking about what I could put on a t-shirt. It’s just a sketch, but it could lead somewhere.

Soulcraftcandy sketch by Jon Tremlett